ADDY Awards
Dear ADDY® Entrants,
It's time to start preparing your entries for the 2008 ADDY® competition.
Entries are due Tuesday, December 9th between 10:00a.m. and 4:00p.m. The location drop off is Technisonic Studios, 500 S. Ewing, Suite G, St. Louis, MO 63103 Drop dead drop off will be on Thursday, December 11th between 10:00a.m. and 4:00p.m.
THESE ARE THE ONLY 2 DATES FOR SUBMISSION OF ENTRIES. THERE WILL NOT BE ANYONE AVAILABLE TO ACCEPT ON ANY OTHER DAY.
Entries can only be submitted online. Visit www.addycompetition.com for information about entering competition, including detailed rules, entry guidelines and a complete glossary of terms. Please see the additional guidelines listed below as they differ slightly from the specifications in the download.
There is no more mounting on black board of the print work for ADDY entry. This is in keeping with the 9th District and National AAF judging procedures.
There are some steps required to make sure your work is kept in good shape, properly labeled, judged properly, and you get proper credit. **Clear envelopes are not required in any category this year.**
For Print Entries, detach the category/entry number labels from the entry form generated when you submitted your entry information online. Firmly attach one category/entry number label to the upper right hand corner of the back of the actual entry. Place the rest of the entry form in the envelope. Spray-mount a second copy of the complete entry form on the face of the envelope. ALSO INCLUDE 1 HIGH RESOLUTION CD OF THE ENTRY IN THE ENVELOPE.
Three-dimensional (3-D) items should be enclosed in a container that has the entry form affixed to the outside top. Attach one of the category/entry number tags on the bottom of the item itself. Spray-mount a second copy of the complete entry form on the face of the container. ALSO INCLUDE 1 HIGH RESOLUTION CD IN THE CONTAINER.
Campaign entries may be handled in the same manner as above, placing the campaign inside an appropriately sized envelope. Label EACH piece with an category/entry number on the back in the upper right hand corner. Indicate on each label “1of 2” or “2 of 2”, etc. Place the rest of the entry form in the envelope. Spray-mount a second copy of the complete entry form on the face of the envelope.ALSO INCLUDE 1 HIGH RESOLUTION CD OF THE CAMPAIGN ENTRY (AS YOU WOULD LIKE TO SEE IT DISPLAYED IN THE BOOK IF IT WINS AN ADDY) IN THE ENVELOPE.
All components of mixed-media campaign must be entered together in a large 20” x 30” envelope or one that allows for all pieces to remain together. Label EACH component with the number of the total components for each campaign, (#1 of 9, #2 of 9, #3 of 9, etc.) Place the rest of the entry form in the envelope. Spray-mount a second copy of the complete entry form on the face of the envelope. ALSO INCLUDE 1 HIGH RESOLUTION CD OF THE CAMPAIGN ENTRY (AS YOU WOULD LIKE TO SEE IT DISPLAYED IN THE BOOK IF IT WINS AN ADDY) IN THE ENELOPE.
A Single Medium campaign is no less than two and no more than four total pieces in the entry. A Mixed/Multiple Media campaign has two or more executions spread over two or more media. There must be a minimum of two media used, but no more than six. There can be no more than four ads per medium, with a maximum number of nine total pieces in the entry.
The only accepted format for video and television entries is DVD. Be sure that submitted DVDs will play on a consumer DVD player. When a DVD contains multiple spots, as in a campaign, include a navigation tool. If the entry is a single spot or video, the DVD should be created to auto-play. Entries must be “viewing copy only” and contain no color bars, tones or slates. Audio CDs are only accepted audio format. No AIFF, MP3, WMV or Wave files. Use a separate DVD/CD for each single entry. For campaign entries, enter all components on one CD/DVD. Label each case/piece with the category/entry number label on the front right hand corner of the case. Place entries inside an appropriately sized envelope. Insert a copy of the entry form inside the envelope. Also, write the category/entry number and title on the CD/DVD face with permanent, CD safe pen. For campaign entries, indicate the number of spots in the campaign. DO NOT affix labels to the actual face of the CD or DVD. For campaign entries, indicate the number of spots in the campaign.
Video sales presentation and infomercial entries must submit edited representative content up to NO MORE THAN five minutes in length. Transfer all Sales Presentation entries to DVD.
For Website and all online entries, submit the URL addresses. In addition, it is required that you submit a printed, 8.5 X 11 color screenshot of the homepage, pop-up banner, email, e-card, etc. and a CD (MacOS or PC compatible) of the site/entry. Designate on the entry which OS is used. Place all the entry into an appropriately sized envelope (or CD sleeve) and affix the entry number on the front of the CD case. Insert a copy of the entry form inside the envelope. The CD is to be used only in emergency situations when Internet access or unexpected hosting situations make viewing the actual site online impossible. Judging will be done online, using the URL whenever possible. URL’s should not require any username or password for access. In cases where this already exists, the entrant should create an independent URL. In the event that a site is database driven, please indicate this on the entry as explanation for lack of a CD being included. For Disk-Based Sales Packages, submit on DC/DVD. Do not submit executable files that will attempt to install a program on the judging computer(s). Executable files cannot be judged and will be disqualified without reimbursement of entry fees.
Entry fees are as follows: Single Entries - $65/Members and $130/Non-Members
Campaign Entries - $105/Members and $210/Non-Members
Student Entries: Single Entries -$30/Members and $60/Non-Members
Student Campaign Entries - $50/Members and $100/Non-Members
Late fees apply after the Thursday, December 11 deadline.
$10/Member Late Fees and $20/Non-Member Late Fees
PLEASE DO NOT WAIT UNTIL THE END OF THE DAY TO DELIVER YOUR ENTRIES. IF YOU HIRE A DELIVERY SERVICE, MAKE SURE THEY ARRIVE WELL BEFORE 4:00 P.M. NO ENTRIES WILL BE ACCEPTED AFTER 4:00 P.M. ON DECEMBER 9 OR 11.
All Entries Must:
· Be entered online prior to drop off.
· Be pre-paid.
· Meet all eligibility and deadline requirements.
· Be entered in the correct category and be correctly identified.
· Include a complete, signed entry form.
· Include a complete manifest form.
· Conform to defined submission requirements
· Conform to all copyright laws.
As in year’s past, we will have categories that are only judged locally. These categories will not show up in the National ADDY categories, but do appear on the drop down menu when entering the competition.
76 Individual Achievements (Remember, St. Louis entries or elements must be produced locally)
a. Director
b. Composer
c. Special Effects (stunts, miniatures/models/optics, etc.)
d. Print Copywriting
e. Print Art Direction
f. Radio
g. Television
h. Non-Broadcast
i. Broadcast Art Direction
j. Cinematographer/Videographer
k. Editor
l. Computer Graphic Design/Animation (incl. computer & cell animation)
m. Audio (mixing, editing and manipulation)
n. Interactive Web Design
Any entrant who is not a member and wishes to receive the member pricing by joining, must pay 2008 dues as well as 2009 dues.
Local winning entries need to be mounted for our ADDY® Award Show on Thursday, February 19, 2009. This year in order to have the winning entries mounted to the satisfaction of the winning entrant, we will ask you to send a mounted version to the ad club. As in the past, you will receive notification of entries that have won either an ADDY® or Certificate of Excellence. When you receive that letter it will be your responsibility to submit the honored work mounted for display at the ADDY® show.
Good Luck,
Joe Mastroianni
Nan Hartley
Kristy Tucciarone
ADDY Co-Chairs
See Last Year’s Winners:
The Winner’s PDF [concept and design by NGAGE]
Also, thanks to Coolfire Media for putting together the winner’s reel, hosting a fantastic after party and finding the missing link…all in one night . . .
