Archive for April 2009

Why You Need Satan on Your Marketing Team

May 18, 2009

Why You Need Satan on Your Marketing Team

No, Not That Cloven-Hoofed Guy, but Someone Who Challenges You to Break the Rules

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Corporate Campaigns Hint at Brand-Advertising Revival

May 18, 2009

Corporate Campaigns Hint at Brand-Advertising Revival

ANA Members Suggest They're Ready to Spend -- Some Have Already Begun

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Africans an Emerging Immigrant Market Segment

May 11, 2009

Africans an Emerging Immigrant Market Segment

Those consumers wield an estimated $50 mil. in purchasing power

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Selling Social Media Isn't Hard; Implementing It Is

May 11, 2009

Selling Social Media Isn't Hard; Implementing It Is

You Can't Understand It Without Experiencing It Firsthand

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Geile/Leon Walks for Water

May 9, 2009

Geile/Leon Walks for Water

Support the Geile/Leon Walk for Water Team!

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Ad Trade Group Wants to Rehab Mad Ave's Image

May 5, 2009

Ad Trade Group Wants to Rehab Mad Ave's Image

AAF Reinvents for Digital Age With Twitter Feeds, New Venues, Plans Reality TV Show

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Here's a Reason to Rethink Community Building

May 5, 2009

Here's a Reason to Rethink Community Building

How Many Social Profiles Can People Be Expected to Have?

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Take Cover! Marketing Blitz for McCafe Is on the Way

May 5, 2009

Take Cover! Marketing Blitz for McCafe Is on the Way

McDonald's Massive $100 Million Coffee Launch Impossible to Escape

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What (Not) to Do to Get Yourself the Best Possible Offer

May 5, 2009

What (Not) to Do to Get Yourself the Best Possible Offer

Five Mistakes to Avoid in the Job-Application Process

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Coke Pushes Pay-for-Performance Model

May 1, 2009

Coke Pushes Pay-for-Performance Model

Urges Industry to Let Shops Profit Only if They Hit Established Targets

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