Digital Brand Manager

Posted on 01/26/2012

Job Description

The Digital Brand Manager position is both exciting and diverse. It carries with it a great deal of responsibility and requires abroad range of professional skills and abilities. Ultimately, the agency’s goal is to help our clients achieve their business objectives through innovative thinking and flawless execution.

The Digital Brand Manager plays the critical role of implementing our client’s strategic marketing plans on a daily basis. They routinely interface with clients and internal teams to move projects through the agency with the highest degree of efficiency and success – both from a creative and business standpoint. This position involves critical proactive thinking, attention to detail, exceptional people skills and business savvy…all of which directly impact client satisfaction.

There are two requirements for the position that are absolutely necessary to be hired and be successful. This position will specifically work on one of HLK’s agricultural clients, so previous experience in the agriculture field is required. The Digital Brand Manager will work on other clients in other industries, however, the focus of the position will be on our agriculture clients. Secondly, the position requires a strong knowledge of digital expertise in a broad range of tactical areas including web development, email marketing, social media, mobile application development, search engine marketing and other key digital realms.

AREAS OF UNDERSTANDING AND COMPETENCE

Clients / Brands

- Objectives and strategies
- Target audiences (internal, channel, end users)
- Client organization, key personnel and systems
- Markets and industries including competition
- Measurement / ROI / Value

Agency

- How effectively to integrate different disciplines
- Processes including creative, production, digital, media and PR
- Campaign planning process
- Billing process and client financial management
- Measuring success and how to attribute ROI
- Quality control measures

Industry

- Digital technology, applications, social media
- Branding, marcom strategy and process
- Sales and distribution channels
- Audience behavior, trends

Personal

- Interpersonal and communications skills
- Professional development areas

AREAS OF RESPONSIBILITY AND COMPETENCE

Workflow

- Serve as primary client interface on strategic and tactical issues
- Execute strategic and tactical plans
- Develop briefs, timelines and proposals/estimates
- Initiate and manage projects on time and on budget
- Prioritize workflow and manage workloads
- Ensure accuracy of all work and client communication – seeking 100% error free successrate
- Obtain necessary approvals – estimates, site maps, media, scope changes, layouts, etc.

Financial

- Prepare estimates and communicate them clearly to client and internal teams
- Manage client budgets and individual projectestimates
- Review and authorize client invoices

Communication

- Prepare and maintain status reports and other helpful documentation
- Manage scope changes quickly, fairly andefficiently
- Interface and coordinate with other agency functions
- Connect regularly with other Brand Managers on the same client team

INTANGIBLES

There are several characteristics commonly found in successful Brand Managers including…

- Proactive
- Business-minded – understanding how organizations function, profitability, etc.
- Detail-oriented
- Energetic
- Collaborative
- Accountable
- Creative
- Intelligent
- Explorative

Company Description

You Win. We Win.

Plain and simple. Whether you’re trying to get teenagers to wear seatbelts, convince your customers to try your new breakfast menu or sell a multi-million dollar piece of equipment, we’ll do everything in our power to make sure you succeed. How do we do it? With a strategic mix of anything from traditional and digital creative to public relations and brand planning. And the key word here is strategic.

Sure, we could shift paradigms with outside the box thinking and a synergistic approach and then trademark a word that already exists by adding “ism” to it (Communicationism anyone?), but what does any of that actually have to do with your bottom line? Nothing.

Since 1977, HLK has been 100% independently owned and operated. We’re successful because our clients are successful. Please include anything you believe is relevant to our search and send your information to ekarlovic@hlkagency.com. And please, if you are not passionate about what you do, don't understand digital or do not have agricultural experience, you are not a fit for this position.