Strategy Development Manager

Posted on 07/26/2012

PRIMARY PURPOSE AND FUNCTION OF POSITION: • Follow agreed upon sales strategy to pursue leads, referrals and targeted opportunities based on agency positioning. • Internally qualify agency leads and referrals to determine what new partnership(s) Switch pursues. • Lead or oversee development of proposals responses to potential clients by collaborating as part of pitch team with assigned individuals in Creative Development, Research, Digital Media, Marketing, Account Development, Practice Lead/Project Management. • Develop strong client relationships that offer value and strategic insights. • Present agency capabilities presentation(s) with strong knowledge and confidence in agency product offering/expertise. • Present strategy, concepts, creative and/or project budgets as required, based on role played in pitch team. • Effectively download and transition new business sales or leads/referrals to Account Development Group or Production Operations, as required, at appropriate time. QUALIFICATIONS FOR POSITION • Strategic thinker and planner – ability to make connections and offer insights. • Instant credibility and presence based on experience/insights. • Cultural fit for agency. • Polished presentation skills. • Highly influential communications skills (listening, verbal and written). • Assertive, self-motivated, charismatic. • BA/BS/BJ in Communications, Business, Journalism or Marketing. • Demonstrated ability to build solid relationships with individuals and close business, preferably in an agency environment. • Minimum 5-7 years actively involved in agency business or account development. • Experiential marketing for consumer brands, beverages and/or CPG category. EOE