Assistant Brand manager-technical

Posted on 06/17/2009

Brand Mang Assist technical

Position Description: Bring the Furniture Brands strategic positioning to life through management of integrated marketing plans including in-store branding, retail marketing, online marketing and E-commerce. This position will interact with Merchandising, Sales and Operations to fully leverage all brand building activities and understand the needs of all stakeholders.

Primary Responsibilities
• Lead the development and execution of all online marketing efforts including site content, SEO, partnerships, social networking and competitive assessments
• Lead marketing efforts supporting E-commerce including copy development, image and content management and marketing programs
• Manage all aspects of Point-of-purchase and catalogue programs including design, layout, fulfillment and performance tracking
• Design, develop and manage retailer specific Marketing programs including circular, ROP and direct mail design and development
Requirements
• Brand management and/or creative agency background
• Experience dealing with design, development and distribution of print materials, signage, point-of-sale, etc…
• Retail marketing and in-store branding experience
• Experience in all aspects of online marketing
• Agency management experience
• Analytical ability
• Self-motivated and comfortable in a less structured environment
• Ability to handle multiple priorities
• Technically proficient to create basic advertising layouts and point-of-purchase materials
• Furniture industry experience preferable, but not necessary
• Must be willing to travel -25%
• MBA a plus
• 5 or more years experience is preferred.