Marketing Communications Specialist

Posted on 02/03/2010

JOB FUNCTION:
Plan, schedule and execute monthly promotions and core marketing programs via print/on-line advertising, e-mail and direct mail; Plan and organize monthly tradeshows; purchase marketing materials and supplies, develop regular communication to dealers and sales team regarding marketing activities; compile customer data, track and follow-up on leads; Print and on-line media buying; Print Collateral buying; source premiums for promotions; manage retail fixtures/signage; generate purchase orders.

JOB REQUIREMENTS
REQUIRED:
- 3-5 years marketing experience
- Excellent organizational skills
- High attention to detail
- Strong writing skills
- Excellent “multi-tasker”, coordinator
- Strong knowledge of Internet, On-line and electronic media

PREFERRED:
- Knowledge of apparel industry and/or Military/Public safety
market a plus
- Ability to design basic flyers and e-mail blasts
- Photography and video experience a plus
- Skilled in working with customer databases using Excel,
Access, SQL, etc.

EDUCATION / KNOWLEDGE / EXPERIENCE:
Bachelor degree or higher in marketing or related field
Previous experience in multi-media marketing

SKILLS

 Microsoft Office (Excel, Word, PowerPoint, Access, SQL, etc.)
 Adobe Multi-media (In-Design, Adobe, Illustrator, Photoshop,
etc.) a plus
 E-mail Marketing

RESPONSIBILITIES / DUTIES (Essential Functions):
- Plan, schedule and execute monthly promotions
- Plan, schedule and execute core marketing programs via
print/on-line advertising, e-mail and direct mail
- Plan and organize monthly tradeshows
- Purchase marketing materials and supplies
- Develop regular communication with dealers and sales team
regarding marketing activities
- Maintain customer databases, track and follow-up on leads
- Print and on-line media buying
- Print Collateral buying
- Source premiums for promotions
- Manage retail fixtures/signage programs
- Handle dealer requests for marketing support
- Generate purchase orders for budgeting purposes
- Compile and distribute dealer support materials (Images,
copy, specs, line drawings, etc.)
- Coordinate/plan/distribute POP materials/inventory