Business Developer

Posted on 06/22/2010

New Business Developer

It is the job of the NEW BUSINESS DEVELOPER to generate a large quantity of new business leads and prospects for the agency according to a pre-defined set of client criteria. The new business developer generates research on prospects and assembles reports to use in attracting and inciting prospects’ interest in the agency. Also, the new business developer maintains the prospect database, makes and keeps appointments, cold calls leads and prospects, maintains and follows up on regular new business developer mailings to prospects, looks for new leads, creates prospect profiles, and stays up to date on correspondence relating to all prospect contacts.

Reports to the Agency President.

Responsibilities:

• Practices effective sales efforts resulting in a steady increase of new business.

• Communicates effectively between the agency, clients and vendors.

• Actively listens and seeks to understand clients’ needs and then convinces them the agency can meet those needs.

• Uses client contact software to maintain detailed digital files documenting all contacts with each prospect including mailings, calls, appointments, and correspondence; records all research, reports, sales information or other materials used or created for use in selling the agency to each prospect.

• Keeps timely contact with prospects through regular emails, mailings, phone calls, and appointments.

• Coordinates with the Agency President to schedule prospecting emails/newsletters, search marketing ads and other online tactics.

• Maintains a new business prospect database including primary, secondary and general target prospects; records product/market information about each prospect; and regularly updates all contact information.

• Looks for new business leads by building contacts with selected industry trade publications and organizations, business and civic groups; maintains Prospect Profiles for agency marketing director’s review and approval for adding to prospect list; adds to prospect list with approved leads gained from business contacts, networking, etc.

• Represents agency in the community through business/civic organizations.

• Meets with the agency account service team, including agency president, to keep them informed of new
business opportunities gained from new business efforts.