Analytical Web Marketer-326337

Posted on 07/27/2010

Analytical Web Marketer
Job # 326337

Job Summary
Edward Jones is looking for an Analytical Web Marketer to join our digital marketing team. Strong writing and presentation skills are essential. In addition to web publishing and project management responsibilities, analysis and reporting of web traffic data is the core of this role. Ideal candidate should be able to analyze a variety of data sources, extract insights and make recommendations based on discoveries.

Responsibilities:
o Analyze and report web traffic data and insights on our website users to better understand behavior and make solid business recommendations
o Manage assigned projects from inception to completion
o Work with business areas, technical teams and leaders to develop web assets that engage site visitors and communicate the firm's brand principles and value proposition online
o Publish new web content on a very regular basis
o Develop and execute communication plans to our 10,000+ branches and clients in order to drive the use of our website and online offerings

Requirements:
o Must have demonstrable experience working independently and leading a project from inception to completion
o Previous work using a web analytics software program preferred
o Strong communication skills
o Ability to work effectively with technical teams to achieve goals.
o Proficiency in Microsoft Excel and Power Point
o Bachelor's degree in Marketing
o 2 years of related work experience