AAF Web Seminar
Registration is Now Open!
When Shoppers Become Buyers:
Pulling back the curtain on retail's "golden rule"
to reveal new insights into shopper behavior.
Presented by Jeff Froud, Senior Strategic Planner, OgilvyAction.
December 10, 2008
2:30 p.m. ET
Limited space is available. Register today!
A new global shopper study, "Shopper Decisions Made In-Store" (SDMIS), reveals what's truly happening in the world's retail shopping aisles.
Over 14,000 shopper interviews were conducted in 700 retail outlets across 24 markets globally. The OgilvyAction study spanned five retail channels across six product categories to examine how shopper decisions differ across shopping channels, product categories as well as brands, and how those decisions vary by country and shopper profile.
The widely quoted statistic "70 percent of shopper purchase decisions are made in store" never went far enough to be very useful to marketers. What marketers really need is to understand the different kinds of decisions that shoppers are making and then be able to generate insights that will help them develop smarter and more targeted programs to activate their brands in-store.
In this From the Source Web seminar, Jeff Froud of OgilvyAction will share the results of this study and discuss how brand marketers can make better strategic investment decisions in this weakening economy and use the store more effectively as a vehicle to build sales and equity in their brands.
Register for the Web seminar.
From the Source is the American Advertising Federation's all-new exclusive web seminar series. From the source brings trade professionals directly to the desktops of AAF members through bimonthly webcasts exploring a wide variety of topics ranging from social media to diversity to legal issues in media. From the Source is available to AAF members only and is a completely free benefit of membership!
Miss the last presentation? Each From the Source installment is available on demand for free to all AAF members after the initial webcast. Click here for the Web seminar archive.
For questions or comments contact fromthesource@aaf.org or visit www.aaf.org/fromthesource.
American Advertising Federation
1101 Vermont Avenue NW, Suite 500 | Washington, DC 20005
(202) 898-0089 | Fax: (202) 898-0159 | www.aaf.org
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