Clayton, Mo. (August 24, 2009) - Brighton, a St. Louis-based full-service marketing and communications agency, has announced that Pat McNally will be leading its interactive development staff and Heidi Erickson will be leading social marketing and analytics services.

 

McNally will be responsible for managing services that include Web site and solutions development and Web applications, as well as the research and investment into emerging marketing technologies. 

 

Erickson will be responsible for application and leveraging several of these emerging technologies, which include paid search, search engine optimization (SEO), Web analytics and social media, as well as email marketing.

 

McNally joined Brighton as a Web developer in August of 2008, coming from Touchwood Creative, after more than eight years of experience in the marketing and Web development industries.  McNally has a bachelor’s degree in computer science from Washington University in St. Louis and currently lives in Webster Groves, a suburb of St. Louis, with his wife and daughter.

 

Before coming to Brighton, Erickson worked in the interactive department of NSI.  She received her Bachelor of Arts degree in communications from the University of Missouri-Columbia.  She lives in the City of St. Louis.

 

 

Established in 1989, Brighton is a full-service independent marketing and communications agency, serving regional and national clients from its St. Louis headquarters.  With approximately $31.3 million in capitalized billings in 2008, Brighton’s client list includes Scottrade, Monsanto Company, Natura Pet Products, Thermadyne Industries and Clayco Inc.

 

For more information, visit www.brightonusa.com.