REBUS RECAP: McGowan-Crain and Mozaic

I attended the first REBUS meeting for 2010 last evening, hosted by McGowan-Crain and Mozaic . . . what an event! The 70+ attendees shattered previous REBUS attendance records and their enthusiasm was contagious! Those attendees were entertained by Ben Crain and Todd McGowan’s informative presentation of several case studies of their agency’s work. Ken Reece gave an overview of Mozaic’s capabilities and Bill Freeman helped with post presentation tours. Brian Handrigan of GraMATR, wrapped the presentations with a case study of a direct marketing effort on behalf of Royal Canin.

Thanks to Modesto for being so kind as to provide the snacks for the evening.

They showed a very interesting video about “How an idea evolves”. The video does a wonderful job of showing how the addition resources of Mozaic (photography, pre-press and high end re-touching, online, and direct) can be utilized for their clients’ benefit.

Todd delivered a final case study on one of the agency’s pet projects, 1860s Genuine American Vodka. The idea for the spirit was hatched in a local Soulard bar (1860 Saloon), when the owner told Todd that he’s always wanted to create “his own” vodka to sell. The resulting story of the brand positioning, development and launch was fascinating to hear. Apparently it worked, as it’s now selling in six States, with more to come!

After the formal presentations members of the host staffs provided portfolio reviews for those interested.

This was the kind of event that REBUS strives for . . . An entertaining and educational presentation, presented in a very hospitable, creative atmosphere. There’s plenty of time to network with friends and meet new ones. It’s a unique opportunity to see what other agencies are doing, and what’s more important, how they do it and why they do what they do.

For those of you who attended, thanks! For those of you who missed it, we hope to see you at our next event on February 16th at Meoli Studio. For additional info, follow us on Facebook, or LinkedIn!

Find out more about McGowan-Crain and see all of their work at http://mcgowancrain.com