NASCAR Challenges Expectations With New Campaign from Jump Company

Developed by NASCAR agency Jump Company of Saint Louis, the season-long NASCAR Live effort provides for the unparalleled excitement and energy that makes the NASCAR at-track adventure so unique. Television, radio and print executions, along with on-line creative support, will make their debut nationally starting this weekend, leading up to the DAYTONA 500.

"This bold creative really speaks to our unique positioning in the marketplace," said Christi Moll, NASCAR Director of Brand Marketing. "The campaign demonstrates that NASCAR is the most powerful and sensory sport around. The creative and new tagline are a dramatic step forward for NASCAR, inviting fans to experience NASCAR live through communication that will capture the imagination and attention of not only our fans, but all sports fans."

The campaign introduces a new brand tagline, “Everything Else is Just a Game.” The creative focus is on the overpowering nature of the NASCAR live experience. “A multitude of fans bound together by a ribbon of asphalt, celebrating as one the triumph of speed and the escape from everything routine,” speaks to the unifying and social aspects of event attendance. And the work takes viewers to the “eye of the sheet metal storm” and “V8 vortex of blistering speed,” evoking the sensory overload that only NASCAR delivers.

"The creative is fresh and the concept challenging," said Barrett Book, Jump Company President.  "The campaign presents viewers with a hard hitting presentation, communicating the awe-inspiring power of a NASCAR event experience, and that you have to go out to get it.”

The campaign will join new work from Jump Company across NASCAR series and event marketing to be released shortly.

Jump Company is a branding agency delivering strategies and communication that challenge convention and create energy in advertising, brand identity, digital and design. The objective for our clients is to always outsmart the competition, not outspend them. The company maintains offices in St. Louis, Missouri and Decatur, Illinois.

To preview the NASCAR Live campaign mentioned above, please visit http://jumpcompany.com/pr/