New NASCAR Campaigns Build Series Personality and Appeal

The creative includes new work for the NASCAR Nationwide Series, the NASCAR Camping World Truck Series and NASCAR regional and local racing identified as the “NASCAR Home Tracks” brand. Television, print and radio executions, along with on-line creative support, will make their debut nationally starting this week, leading up to the DAYTONA 500.

"Each series of NASCAR racing is differentiated with its own unique personality and appeal.” Christi Moll, Director of Brand Marketing at NASCAR said. "These campaigns deliver on the personal relationship that the NASCAR Nationwide Series, the NASCAR Camping World Truck Series and NASCAR Home Tracks hold with sports most loyal fans. The creative is a peek under the tent at the passion, commitment and fun each level of NASCAR provides, through our tracks, our drivers and our community."

New advertising for the NASCAR Nationwide Series and the NASCAR Camping World Truck Series highlight the unique aspects of these popular motorsports in ways that will identify with fans and build driver affinity. The NASCAR Nationwide Series Campaign, comprised of back-to-back fifteen-second spots, features NASCAR Nationwide Series “superfans” showcasing their allegiance to, and knowledge of, their favorite drivers in funny, quirky, real-world vignettes. The NASCAR Camping World Truck Series creative continues the “Tough Trucks, Tough Racing” theme in a personal way, with drivers communicating the rough-and-tumble attitudes of their trucks and the tough style of racing that only the NASCAR Camping World Truck Series delivers.

The one-spot effort for NASCAR Home Tracks, titled “Soul,” continues to build on past work that presents regional and local NASCAR tracks as fun, down-to-earth escapes, where the racing is great and the sense of community is strong. The creative approach features fast-paced camera moves that punctuate the real moments and people that make these tracks “the soul of NASCAR.”

"NASCAR is such a tremendous offering to sports fans across the board." Barrett Book, President of Jump Company said. "This new creative reveals the intimate relationship between the fans and community of NASCAR across their series that will build NASCAR fandom even further.” 

These new creative campaigns will be immediately integrated into NASCAR marketing efforts, and joined later in the year by new brand work currently in development by Jump Company.

Jump Company is a branding agency delivering strategies and communication that challenge convention and create energy in advertising, brand identity, digital and design. The objective for our clients is to always outsmart the competition, not outspend them. The company maintains offices in St. Louis, Missouri and Decatur, Illinois.

To preview the NASCAR campaigns mentioned above, please visit http://jumpcompany.com/pr/