REBUS RECAP: Moosylvania

There is nothing quite like Moosylvania. The brainchild of Norty Cohen has emerged on the STL stage as a leader of the pack, a refreshing flirt that likes to play with preconceived ideas, and push the envelope. And as the April’s REBUS event indicated, the beauty of moose is that in this case, for once, more is more.

It’s not just an agency, it’s a self-proclaimed EMBASSY. Home for Moose is massive – a multi-story former church, which begs for the description grandiose. And in addition to the size, it’s delightfully distinctive. The space is church meets agency. It’s a visual pun on the idea of religiously marketing and a case study in what branding and environmental design should be. It’s hard not to love. Walking through it, if the altered “altar,” doesn’t impress you I guarantee the gigantic moose head will.

It’s not just the building that is grand, the thinking and strategy in the company is broad and pushes beyond the standard lines of agency roles and resources. They consider not only the “who”, with portfolio gems like Grey Goose, Bacardi, Dean Foods and Sapporo, but the “why”, by utilizing Hatch, their global marketing division, and even the “how” with the launch of Buzzhound, a venture that educates on the oh-so-hot SEO sector. This diversification seems smart and very useful and nobody else is offering it.

Buzzhound deserves a separate mention, because it holds potential for the whole market. Want to learn about SEO from a master?

Overall from the space, to the presentation, and down to a display of treats so great I actually said “wow” outloud.

The entire event was not to be missed.