REBUS Recap: 4ORCE

Don’t make them think.

Visualize your favorite website. Why is it your favorite? Ease of use, visual design, content? Can you turn those positive features into valuable designs for your clients? How much money does a poor design cost the client?

On Tuesday May 11, 4ORCE, formerly NGAGE, invited REBUS in to discuss how they combine creativity, insights and intelligence, and usability testing to deliver a fresh perspective on what makes consumers tick and how they interact with brands. They are adding value to digital innovation through the launch of their User Experience (UX) lab that advances user experience by bridging digital technology and branded engagement. The UX lab allows clients to test designs for functionality and impressions before it’s launched. These insights save money and time by increasing overall customer satisfaction and increases engaging hits.

Before this capability projects would launch without any guarantee that visitors will stick around to reveal the messages interlaid on the site. Research has shown that if it takes visitors more than 10 seconds to find what they want, then they will go to the competitor's site. 4ORCE’s UX lab insures positive results by studying how the user interacts with the design and if the design works best for the way the target thinks through series of test including but not limited to surveys, focus groups, field testing, and heuristic evaluation. The earlier the UX lab is introduced into the planning stages the faster one finds the best design to communicate with the target. Keep in mind if you need a label, it’s probably not designed very well.

So take a note from 4ORCE, stop focusing on the past where brands just post digital content. Do some research, more specifically allow 4ORCE’s User Experience Architects to apply usability testing to ensure that your campaigns builds fully engaging projects that spark continuous conversations with your target.