The 60-second spot combined live action and post-production animation to show how PBS children’s programming, and the characters in the programs, are a child’s trusted guide, helping them develop and create the products of their imagination. It took the better part of a year to produce due to the ambitious concept, which incorporated beloved PBS characters such as Grover, Curious George and Clifford the Big Red Dog.

The people at Rodgers Townsend are no strangers to the child-focused category. “We’ve worked on children’s literacy, youth music education, and children’s nutrition and healthcare. We feel privileged to continue that tradition of working in the area of parent, child and family-focused brands with PBS,” Townsend said.

Mr. Townsend was the creative director on the project, Nathaniel Bull handled art direction, Ben Bohling was the copywriter, Kathy Goebel was the producer, and Patty Ivey handled account management. It was directed by Russ Lamoreux of Biscuit Filmworks and edited by Brian Lagerhausen of BEAST San Francisco. Animation was handled by Carlson Bull of Bully! Entertainment in Baltimore, MD.

For further information, please contact Heidi Dean at hdean@rodgerstownsend.com.

Rodgers Townsendis a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, we provide strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: Anheuser-Busch, AmerenUE, AT&T, Dean Foods, Furniture Brands, The Hartford, Missouri Baptist Medical Center, PBS, RIM, Save-A-Lot, and Scottrade.