COOLFIRE MEDIA PROMOTES EXECS, JOHNSON & HALLIDAY PLANS SUMMER EXPANSION
The move comes on heels of the launching of Coolfire Originals, a separate production company devoted solely to developing and producing content for television and digital distribution. CEO Jeff Keane, will still preside over all Coolfire Media entities, but will focus his efforts on Coolfire Originals. Johnson will guide the overall direction of Coolfire Media and lead all new business development for the company. Halliday will oversee the day-to-day operations for production and post.
Johnson joined Coolfire in 2005, after a six-year stint in Santa Monica, CA where he was a feature film Producer. He began his career in Houston, TX serving as an in-house Producer at a commercial production house, where he produced spots for clients like Wal-Mart, NationsBank, and Texaco. His film credits included Londinium starring Colin Firth, Mariel Hemingway, and Mike Binder, as well as The Search for John Gissing starring Janeane Garofalo and Alan Rickman. Johnson also worked on the first season of the HBO series The Mind of the Married Man. Johnson is an award winning Executive Producer and will continue to EP on Coolfire’s larger scale projects.
A multiple Emmy award winner, Halliday joined Coolfire in 2007. He began his career as a Broadcast Producer for Petermann Advertising in Florida, where he developed original lifestyle, cooking, and tourism programming. Halliday then landed as Creative Director for Brainstorm Media in Columbus, OH where he wrote and produced regional television commercials and developed original programming. Clients included Nationwide Insurance, Limited Brands, Wendy’s International and The Ohio State University. Halliday continues to produce commercials, corporate and digital projects for Coolfire while managing Coolfire’s award-wining staff of editors, motion graphics and audio professionals.
“David & Pete have both worked hard and have played a huge role in positioning Coolfire where it is today,” says CEO Jeff Keane. “I am confident that while I focus my efforts on Coolfire Originals, Coolfire Media will continue to grow and flourish under their guidance.”
In addition to Coolfire’s internal promotions, Coolfire’s Interactive team recently hired Interactive Project Manager Annalise Lambrechts. Lambrechts was most recently with Momentum St. Louis, where she worked with clients – Intel, the PGA, and General Growth Properties to name a few.
Additionally, Coolfire plans to renovate their studio space within the coming weeks. The studio will add an additional 5000 square feet of space to the downtown loft-style offices. The redesign will provide opportunity for future growth as well as expand some the existing facilities such as the audio suite, which will double in size. Architectural firm, Heine & Croghan developed the plans for the new space.
Founded in 2002, Coolfire Media first positioned itself as a prolific source for creative digital media solutions. As a fully integrated digital production company, Coolfire Media offers full-service broadcast and episodic production, audio and post-production services, as well as interactive, mobile applications and software development.
Coolfire Media is located at 415 North 10th Street, 3rd Floor, St. Louis, MO 63101. For further information contact David Johnson at (314) 421-2665 or via email at djohnson@coolfiremedia.com.
